Mahindra First Choice Wheels is the country’s preferred used car company and is India’s only organized multi-brand player, with 1700+ outlets in 810+ cities in India.

The company plans to expand this number to 1800 outlets by the year 2020. This implies that customers will soon be able to choose from a wide range of certified used cars throughout India, including the metros and tier-2 towns and cities.

Founded in 1945 as a steel trading company, we entered automotive manufacturing in 1947 to bring the iconic Willys Jeep onto Indian roads. Over the years, we’ve diversified into many new businesses in order to better meet the needs of our customers. We follow a unique business model of creating empowered companies that enjoy the best entrepreneurial independence and Group-wide synergies. This principle has led our growth into a $20.7 billion multinational group with more than 200,000 employees in over 100 countries across the globe.

Today, our operations span 18 key industries that form the foundation of every modern economy: aerospace, aftermarket, agribusiness, automotive, components, construction equipment, consulting services, defence, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers.

Our federated structure enables each business to chart its own future and simultaneously leverage synergies across the entire Group’s competencies. In this way, the diversity of our expertise allows us to bring our customers the best in many fields.

Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10.

Mahindra & Mahindra has added a new business vertical - After-Market Sector for taking care of the growing population of vehicles in India . There is vast untapped potential in the after-market space, covering multi-brand used vehicles, servicing and spares which support this business ecosystem. This will create in the organized sector, a business ecosystem which replicates the existing ecosystem for new vehicles.

The Business Units in the After-Market Sector includes:
  • Mahindra First Choice Wheels Ltd. (Sale & Purchase of used Cars)
  • Mahindra First Choice Services Ltd. (Multi-brand Service Chain)


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Service Offering

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Quality Process

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Key Executives

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