We Are MAHINDRA — Many Companies One Purpose
A federation of companies, bound by one purpose – to Rise. Inspired by this spirit, our legacy and values, our goal to always positively impact our partners, stakeholders, communities and the world at large, remains unshakeable.
We are hiring
Looking for a career that will mould your passion for automobiles and transform it into a high-gear platform for performance?
About MFCW
Mahindra First Choice Wheels (MFCW) is a dominant player in the Indian used vehicle eco system providing products and services to cater to the needs of retail and wholesale customers utilizing its “on-the-ground” and “in-the-cloud” capabilities.
Our Milestones
- Best Employer Brand Award 2019 -Maharashtra
- Awarded Excellence Award 2019 by Amity
- National Retailer of the Year 2017
- Launched industry's 1st pricing guide for new and pre-owned vehicle valuation
- Launched India’s 1st hybrid auction platform
- Largest Organized Player in Yard Services and Inspections
- First corporate to introduce Valuation
- Franchisee of the Year 2015 to 2017
Our Mission
Transform the automotive landscape by making transactions simple, efficient, transparent and equitable
Vision 2025
To be India’s largest, fastest growing, and most customer-centric auto-tech company.
5 Values
• Customer Obsession • Integrity • Passionate Commitment • Innovation • Bias for Execution
Key Competencies
- Entrepreneurial Mindset
- Digital-led Problem Solving
- Customer Obsession
- Innovation led Transformation
- Bias for Implementation
- Team Orientation
- Weaving Passion and Energy at Work
Our Leaders

Mohd. Turra
CEO and MD

Ankit Dhanuka
Chief Financial Officer

Kingshuk Sanyal
Chief Business Officer - Services

Prasad Palla
Chief Technology Officer

Shivin Tikoo
Chief Human Resources Officer

Jay Rungta
Head - Retail

Abhratanu Bhattacharya
Head - Legal
Giving Back through Compassion
Sparking a culture of giving- We combine employees satisfaction with Social good.
Employee Social Options, or ESOPs, is a group-wide program that enables employees to volunteer for social and environmental causes.

Health and Sanitation

Educational support

Environment protection

Caring for the homeless

Blood donation camp
Gallery
- SneakPeak
Life@ MFCW
Testimonial
S Ananthanarayanan"From being an individual contributor to leading a team managing multiple products, it has been an incredible experience filled with challenges. I have been fortunate to have worked with some of the best minds in the industry, honing my managerial skills and business acumen in the process. The culture at MFCWL is a mix of entrepreneurship, innovation, empowerment and right values - bringing out the best in all employees."
- Akhila Velaga
“My journey in MFC has been extremely enriching. I have moved across multiple roles and got to take in the entire breadth of the business that MFC operates in while also tackling multiple roles across product, brand and customer experience. The trust that is placed to lead a project end to end is empowering and encouraging.”





