India's No. 1 Phygital Used Auto Platform


Mahindra First Choice Wheels is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. It has the largest pan-India used car retailing network, large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs..

Purpose Giving Wheels To Dreams


To Build India’s No. 1, Platform To
Buy And Sell More Cars, More
Often - Confidently!

Our Presence

  • 1,250+


  • 350+


  • 2.5+

    Mn Cars

    Sold Till Date

  • 650+


    of Yards

  • 14+

    Mn Unique Users on

  • #1

    Collection of

    Certified Used Cars

  • #1

    Indian Auto

    Auction Platform

  • #1

    Indian Vehicle

    Inspection Business

  • #1

    Indian Used Car

    Pricing Engine

  • #2

    Indian Auto

    Content Portal



Our core values signal our direction, shape our actions, and strengthen our purpose.

  • Leadership Mindset

  • Integrity

  • Pursuit Of Excellence

  • Innovation

  • Bias for Execution

  • Empathy

Our Journey

Our Journey

Spiky Capabilities

Multi Channel Sourcing
Problem Solving

Our Businesses

How It Works

The New Way To Buy A Used Car

View All Cars
Select Your

Find the perfect car from the comfort of your home, in just a few clicks.

Take It For
A Spin

Reserve a car for 48 hours with a 100% refundable deposit. Take a test drive from any location.

Get it

Sit back and relax and have your car delivered to your doorstep, with a 7-day Easy Returns guarantee.

Drive with

Drive away with a Mahindra First Choice 2-Year Warranty, Buyback Guarantee and free Road-Side Assistance.

The Easiest Way To Sell Your Car

Book Home Inspection
Tell Us About
Your Car

Answer a few questions about your car to help us determine its value.

Book a Free
Home Inspection

Choose a time for our experts to come over and inspect your car, for free.

Get a Prompt

Within hours, receive the best price for your car, valid for 24 hours.

Pay Out on
the Same Day

We pick up your car and you get paid on the same day. Car selling made easy!

Known For The Right things

Although our greatest award is a satisfied smiling customer,
there are a few key awards we take pride in winning.
Franchise India Award 2017
Franchise India 2017
Franchise Awards 2017
IREC 2107
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