At Mahindra First Choice Wheels, we are committed to constantly keeping our employees in the know of the latest trends in the automotive sector. Our world-class training programs and processes are designed to ensure that our customers get the very best out of their relationship with us.

All Mahindra First Choice Wheels stores are run as per company-designed processes. These processes ensure that our all franchisee owners and staff undergo appropriate training to fully comprehend, embody and implement our company-recommended processes. Training imparted is as follows:

  • Store layout, interiors, furniture etc.
  • Car evaluation and procurement process
  • Payment process for cars being procured
  • Car refurbishment process
  • Payment collection for cars being sold
  • Sale Agreement with customers
  • Transfer of car documentation
  • Management of all dealership staff
  • Overall management of the store

Our employees are a representation of who we are and the beliefs that we embody. The sales training that our employees receive is designed to ensure that our customers have a truly world-class experience through their relationship with Mahindra First Choice Wheels. ‘Customer satisfaction’ is our primary goal because after all, our customer is king. Our sales training for employees include:

  • Greeting and welcoming the customer
  • Understanding customer requirements
  • Helping our customer shortlist cars suiting his / her requirements
  • Method of giving test-drives
  • Recording customer enquiries into the system
  • Smooth delivery of cars
  • Giving feedback to seniors to help better prepare selling index
  • Organizing an effective car display at the store
  • Organizing an effective car display at an outside event
  • Maintaining a relationship with the customer after the car delivery
  • Getting references of other prospects from existing customers
  • Selling additional products like car finance, insurance, accessories, extended warranty etc.

Our procurement training which focuses on precision and a quality customer experience, includes:

  • Understanding the demand/ supply situation in used cars
  • Calculation of used car buying prices
  • Technical check of the car based on checklist / evaluation form
  • Calculating 'projected refurbishment expenses'
  • Checking the car documents
  • Calculating the procurement price
  • Explaining price calculation to sellers
  • Negotiating price with sellers
  • Rules pertaining to transfer of insurance and NCB
  • Rules pertaining to city-wise octroi / entry tax
  • Calculation of process of cars registered outside the state
  • Preparation of selling index and buying index
  • Understanding the loan foreclosure process
  • Collecting market intelligence and reporting the same to seniors
  • New car dealerships and local procurement panel development
  • Approaching corporates for car procurement
  • Complete understanding of auctions relating to disposal of repossessed cars
    by banks / NBFC’s
  • Building a relationship for obtaining the right kind of repossessed cars
  • On ground activations for car buying / selling

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