A federation of companies, bound by one purpose – to Rise. Inspired by this spirit, our legacy and values, our goal to always positively impact our partners, stakeholders, communities and the world at large, remains unshakeable.
Clean mobility gives you more smiles per hour- MSS encompasses all mobility businesses within Mahindra, including Mahindra Logistics Ltd, the erstwhile aftermarket sector (Mahindra First Choice Wheels Ltd, Mahindra First Choice Services Ltd) and auto mobility services, including Glyd. The Sector also leverages Mahindra’s investments in Meru, Porter, and Zoomcar, and will be a platform for collaboration and co-creation to strengthen existing businesses and incubate new sustainable mobility opportunities
Mahindra First Choice Wheels (MFCW) is a dominant player in the Indian used vehicle eco system providing products and services to cater to the needs of retail and wholesale customers utilizing its “on-the-ground” and “in-the-cloud” capabilities.
To remain the largest Phygital (Physical + Digital) retail network offering one stop solutions to our customers with the vision to become the most trusted and valuable auto-tech company in the country.
President — Mobility Services Sector
VS Parthasarathy is the President of the Mobility Services Sector of Mahindra Group. Partha is also a member of Mahindra Group’s supervisory board called the Group Executive Board. He is the Chairman in Mahindra Logistics Ltd, Smartshift Logistics Pvt Ltd, and Director on Board of several other listed companies of the Mahindra Group (including, Tech Mahindra, Mahindra Financials and CIE Automotive S.A. Spain).
Before joining Mahindra & Mahindra in 2000, he was the Associate Director at Xerox. He played a pivotal role in establishing overseas businesses of Mahindra tractors across the globe, including USA and China. He was appointed in 2013 as CFO, Mahindra & Mahindra Ltd and was the Group CFO and Group CIO until March 2020.
Partha is a CA from ICAI, ACA from ICAEW and an alumnus of Harvard Business School’s AMP (2011).
CEO & MD
Ashutosh Pandey works as the Chief Executive Officer and Managing Director of Mahindra First Choice Wheels. He has over two decades of experience in leadership roles across E-commerce and Retail, and functional roles in multiple industries. He is also experienced in developing and scaling a start-up, leading turnarounds and integrating businesses.
In the last role, he served as the Chief Executive Officer and Founding Member of Tata CLiQ that is amongst the top-10 e-commerce businesses in India. Since joining TATA group in 1998 he has taken up challenging assignments in Tata Global Beverages, Tata Communications and the Taj Group of Hotels, in functions spanning marketing, strategy, and project management.
Ashutosh is an MBA from FMS Delhi and holds a BE degree from BIT Sindri
SCALE means growth and immaculate implementation in any part of our business. We have to continue to grow fast by solving real, core problems.
INNOVATION means boldness and embracing of new, untried ideas. We cannot solve the most difficult problems by doing run of the mill stuff; our efforts have to be qualitatively different.
CUSTOMER CENTRICITY means emotive concern for customer and client, and actions to help them succeed. Remember, there is no unreasonable customer in the world, only insensitive service providers.
Great culture is the product of great people, strong values and diversity. We pride ourselves on creating a working atmosphere that encourages growth, embraces change, and challenges our employees.
We Rise because our people do- At MFCWL, we revere and recognize people who go beyond their call of duty and grow exponentially.
Sparking a culture of giving- We combine employees satisfaction with Social good.
Employee Social Options, or ESOPs, is a group-wide program that enables employees to volunteer for social and environmental causes.
Health and Sanitation
Caring for the homeless
Blood donation camp
From being an individual contributor to leading a team managing multiple products, it has been an incredible experience filled with challenges. I have been fortunate to have worked with some of the best minds in the industry, honing my managerial skills and business acumen in the process. The culture at MFCWL is a mix of entrepreneurship, innovation, empowerment and right values - bringing out the best in all employees. S Ananthanarayanan
Employee motivation is taken care of by recognizing individual and team efforts giving them awards like Speed, Rise and President’s award. Along the way I have also got a lot of encouragement from my seniors. I feel now it is my turn to help other people in my team “Rise”. I’m thankful from the bottom of my heart to my whole team for showing trust in me. Yadav Poonam
MFCWL is my first employer, Being a fresher & new to corporate world, I was filled with fear and uncertainty on where I would end up. MFCWL provided me the best learning experience and helped me groom myself in the best of used car industry in India. My journey with MFCWL has been enriching and rewarding in terms of professional and career growth. Selwin Raj
Looking for a career that will mould your passion for automobiles and transform it into a high-gear platform for performance?
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