India’s No. 1 multi-brand pre-owned car company unveils new look and feel for the brand; Now has 25+ dealers in Delhi NCR
June 27, 2012, New Delhi: Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand pre-owned car company today inaugurated its largest store in New Delhi. M/s Garg Automotives LLP is located at RZ 29/2, Vijay Enclave, Dabri Palam Road and is spread across 15,000 sq. ft.
The showroom has a display capacity of more than 50 cars and will offer a range of services for customers including purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation.
Rajeev Dubey, President, After-Market & Member of the Group Executive Board, Mahindra & Mahindra Ltd. inaugurated the new outlet which will also feature a new look and feel for the brand. This new image will now be rolled out across the MFCWL network throughout the country.
“The pre-owned car industry often focuses only on the car transaction and not on the total experience of car-ownership. With this new store we hope to change this perception and create a unique, aspirational experience for the pre-owned car consumer, right from the point of entry till final exit. Our network in Delhi NCR has now increased to include over 25 dealers, making us well positioned to tap the potential of the pre-owned car market in the region,” said Rajeev.
“Since its inception in 2008, Mahindra First Choice Wheels has established a strong reputation in the Indian pre-owned car industry as a trustworthy and credible player. We are delighted to associate ourselves with the Mahindra name and look forward to offering customers a great purchase experience,” said Mr. Gaurav Garg, Director, M/s Garg Automotives LLP.
Mahindra First Choice Wheels is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 161 outlets in over 100 towns across India. The company plans to expand this number to 500 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.
Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in good condition.
In short, buying a pre-owned car from Mahindra First Choice offers several advantages, including quality assurance, safety and a hassle-free driving experience.
Mahindra First Choice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified pre-owned car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers of Certified Pre-Owned Cars.
Mahindra First Choice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra First Choice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars.
Mahindra First Choice also has a website – www.mahindrafirstchoice.com – which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries.
In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.
In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.
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