Mahindra FirstChoice inaugurates first ‘2S’ SuperStore in Chennai
Pre-owned car sales & service facilities now available at a single outlet
April 6, 2011, Chennai: Mahindra First Choice Wheels, India’s leading multi-brand pre-owned car company, has further expanded its Southern footprint with the launch of its first ‘2S’ SuperStore in Chennai. The outlet which is located at Poonamalle High Road, Nerkundaram, is spread across 27,000 sq. ft. and is an integrated sales and services facility.
The showroom was inaugurated by Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group and Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
"I am delighted to inaugurate Mahindra First Choice’s very first 2S SuperStore in Chennai, a city which boasts of a rich tradition of organised retail. As the leaders in the pre-owned car business in India, we are constantly endeavouring to offer our customers new services which will provide them with greater value and convenience. The 2S format is a further step in that direction,” said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group.
“The 2S format is part of our strategy to leverage synergies between our sales and services division, thereby creating greater value for the consumer. Since its introduction, this format has generated an enthusiastic response from our customers who can avail of sales, services and repairs of pre-owned cars under one roof,” said Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
The showroom will display a wide range of cars across segments. Services offered will include purchase and sale of pre-owned cars, car finance and insurance, a commitment card which will cover both 24X7 roadside assistance across the country, as well as a conditional warranty on pre-owned cars, accessories and RTO transfer. It will also incorporate a shop floor consisting of 13 bays with the capacity to service 800 vehicles per month.
The pre-owned car market in Chennai is growing at a rapid rate with sales of approx. 5,500 cars per month. Mahindra FirstChoice Wheels aims to sell over 10,000 cars in Chennai this year.
The Mahindra FirstChoice value proposition
Mahindra FirstChoice Wheels is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 134 outlets in 82 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.
Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.
In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.
Mahindra FirstChoice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers.
Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. Mahindra FirstChoice also has a website – www.mahindrafirstchoice.com – which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.
About The Mahindra Group
A US $11.1 billion multinational group based in Mumbai, India, Mahindra employs more than 117,000 people in over 100 countries.
Dun & Bradstreet, the world’s leading source of global business information, knowledge and insight, recently ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra was featured in the Forbes Asian Fab 50 list and the Credit Suisse Great Brands of Tomorrow.
Its flagship company Mahindra & Mahindra Limited has also earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).
In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.