April 28, 2010, Amritsar : Mahindra First Choice Wheels Ltd., India’s largest multi-brand pre-owned car company, today announced the inauguration of its second authorized dealership in Amritsar. Sarpal Car Zone is located at K 1-74, Opp. Ista Hostel, Near Freedom Factory, G. T. Road, and was inaugurated by Mr. Sharad Agarwal, Business Head (North & East), Mahindra First Choice Wheels Ltd.
"We are delighted to inaugurate this showroom in Amritsar which is a rapidly growing and strategic market for us. At Sarpal Car Zone, customers can avail of an array of services under one roof. These include purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation," said Mr. Sharad Agarwal, Business Head (North & East), Mahindra First Choice Wheels Ltd.
"We are delighted to partner with Mahindra FirstChoice and provide customers at Amritsar with a wide variety of options when it comes to purchase and sale of cars. The approximate used car market size in Amritsar is of 400 cars a month and we hope to tap the potential of this growing market. The showroom covers an area of 2,500 Sq-ft with an additional of 6,000 sq-ft of parking space and will display all varieties of car brands." said Mr. Rahul Sarpal, Director, Sarpal Car Zone.
Punjab is a major hub for the pre-owned car market, with the size of the business at about 6,000 cars. Mahindra First Choice Wheels has established its presence in right cities in Punjab, in the cities of Amritsar, Ludhiana, Patiala, Panchkula, Mohali, Hoshiarpur, Jallandhar and Pathankot.
The Mahindra FirstChoice value proposition
Mahindra FirstChoice is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 125 outlets in 80 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.
Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.
In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.
Mahindra FirstChoice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers.
Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra FirstChoice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars.
Mahindra FirstChoice also has a website – www.mahindrafirstchoice.com – which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.
About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.
Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.
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