Aug
28
2012

Mahindra First Choice Wheels inaugurates 4th Authorized Dealership in Thane

 

August 28, 2012, Thane: Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified  used car company today inaugurated its 4th authorized dealership in Thane.

Fast Track Cars is located opposite Raheja Gardens, Near Tip Top Plaza on LBS Marg in Thane. The showroom will offer the entire range of services for customers including purchase and sale of certified used cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation.

The showroom was inaugurated by Mr. Yatin Chadha, Vice President – Operations & Network, Mahindra First Choice Wheels Ltd. The new showroom also features the recently unveiled new look and feel of the brand.

“We believe used car buyers have the same aspirations as those who buy new cars. The used car industry often focuses only on the car transaction and not on the total experience of car-ownership. With this new store we hope to change this perception and create a unique, aspirational experience for the certified used car consumer, right from the point of entry till final exit from our showrooms. Our expanding network makes us well positioned to tap the potential of the certified used car market in the region,” said Mr. Chadha

“Since its inception in 2008, Mahindra First Choice Wheels has maintained a reputation as a trustworthy and credible player in the Indian certified used car market. We are sure that this showroom will offer a great experience to consumers in Thane who are interested in buying or selling a car,” he added.

“Mahindra First Choice Wheels already has a strong presence in Thane which is an important market for the used car industry and this new dealership will help it consolidate its footprint and address the potential of premium cars and SUVs in this region,” said Mr. Sushil Sharma, Fast Track Cars.

Mahindra First Choice Wheels is the country’s preferred certified used car mart and is India’s only organized multi-brand player, with 180 outlets in over 100 towns across India. The company plans to expand this number to 500 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified used cars throughout India, including the metros and tier-2 towns and cities. Mahindra First Choice Wheels now has multiple outlets in all the major cities in India.

Tremendous attention to detail is required to ensure that each certified used car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in good condition.

In short, buying a certified used car from Mahindra First Choice offers several advantages, including quality assurance, safety and a hassle-free driving experience.

To give complete peace of mind to the used car buyer, the company has recently launched two new warranty products, namely WARRANTYFIRST and CERTIFIRST.

 Subject to specific terms and conditions, WARRANTYFIRST provides warranty for the major mechanical and electrical components of the car. The concerned components are covered for a period of 12 months or 15,000 km, whichever is earlier. The CERTIFIRST warranty covers the car’s engine and transmission for a period of 6 months or 7,500 km, whichever is earlier.

The products WARRANTYFIRST and CERTIFIRST thus, provide tremendous peace of mind to buyers of certified used cars.

Mahindra FirstChoice has also recently launched its revamped website, www.mahindrafirstchoice.com. This new website has been developed to provide complete assistance to those wanting to buy or sell a car. It is also integrated with social networking tools like Facebook, Twitter and YouTube. To help car buyers make an informed decision, the website also has tools like the LIFESTYLE RECCOMMENDER and the TOTAL COST OF OWNERSHIP.

Mahindra First Choice also has retail finance relationships with major banks and NBFCs in the country. For helping car consumers buy their dream cars through loans, Mahindra First Choice has tie-ups with leading companies like HDFC BANK, MAHINDRA FINANCE etc.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers. 

A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs more than 144,000 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit  Suisse Great Brands of Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further enquiries

Roma Balwani

Senior VP & Group Head - Corporate Communication

Mahindra & Mahindra Ltd

Phone: +91 22 2490 1441

Email: balwani.roma@mahindra.com

 

Aug
2
2012

Pre-owned car market hots up as economy slows down

But don't forget to do a thorough check to avoid a bad deal.

Tania Kishore Jaleel & Priya Nair / Mumbai Aug 02, 2012, 00:26 IST

In the present economic scenario, where a slowdown seems to have set in, sales of new cars have been flat, while the number of used cars sold has been on the rise. According to reports, the used car market is likely to grow at 10-11 per cent this year, compared to a three-four per cent growth expected in the new car market.

Abdul Majeed, leader (automotive practice) at PricewaterhouseCoopers, however, says with purchasing power dipping, the need for a second car arises only when there is an absolute need, such as mobility.

“With people replacing new cars every four to five years and used cars every two to three years, it makes sense to buy a used car,” he explains.

For any given budget, buyers have a wide range of cars to choose from. For instance, on carwale.com, for a budget of between Rs 3 and Rs 5 lakh, there are models ranging from Honda Civics to Toyota Corollas to Skoda Fabias to Maruti Swifts.

Over the last few months, the share of utility vehicles in total sales has increased, though there has been a decline in the share of smaller vehicles,” says Rajeev Dubey, president (group human resource, corporate services & after- market) and member of the group executive board, Mahindra & Mahindra (M&M).

Mahindra First Choice Wheels, the pre-owned multi-brand car dealership of M&M has registered a volume growth of 27 per cent in the first quarter this year.

However, there are many checks one must do before buying a used car. A Bangalore resident was forced to buy a completely new set of tyres soon after he purchased a second-hand Maruti 800. In a motoring blog he writes, “The tyres of the car looked like they were in excellent condition. However, I had a puncture within two days of buying it.

When I took the car to the mechanic, I was told the tyres had been tampered with.” Being aware of a few key parameters will help you get a value-for-money deal on your used car. To begin with, buy from a branded and certified dealer. Players such as Mahindra First Choice, Maruti True Value and Carnation provide warranty papers and after sale services. For instance, if you buy a car from Carnation, your first two services are free.

“We provide breakdown assistance and warranty assistance to customers who have purchased certified cars. We have also tied up with multi-brand car service centres where customers can go for preventive maintenance servicing,” says Mahindra’s Dubey.

Second, verify the details mentioned in the papers. If the car is over 15 years old, check the fitness certificate.

“The log of service history is another document that will help you judge the car,” says Kunal Khattar, vice-president, carnation.in. One should look at when was the last time the vehicle was serviced and how many kilometres it has clocked, he adds.

Third, take a mechanic along to check for items such as flood damage, accident damage, current refurbishment required, scratches and dents, windshield damage, engine noise and so on.

As for insurance, it is essential to have the policy in your name, else you will not be eligible for the benefits in the event of accidental (own damage) claim.

There are cases of people going in only for third-party insurance for older cars, as it is mandatory in nature.

However, Amitabh Jain, head customer service (motor), ICICI Lombard General Insurance says buyers should go for comprehensive motor insurance, which would include cover for vehicle damage as well.

Getting finances for buying a used car is not simple. Every lender will conduct its own valuation of the vehicle before sanctioning the loan. “The loan for a used car will depend on the financial status of the borrower, quality and title of the car. The loan rates for used cars are 3-3.75 per cent higher than new cars,” says Sumit Bali, executive vice-president, Kotak Mahindra Bank. The duration of the loan will depend on the age of the vehicle.

Luxury cars too are available

Most people associate pre-owned cars with smaller and affordable cars. However, car dealers such as Auto Hanger and Shreyans Group and portals such as carwale.com and carnation.in have put up luxury cars, too, for grabs. The price of these would include the import duty paid earlier. Cars that need to be imported are also up for sale, such as Hummers and Corvettes.