Mahindra First Choice Wheels inaugurates multi-brand SUPERSTORE in Delhi
February 07, 2011, Delhi: Mahindra First Choice Wheels Ltd., India’s largest multi-brand pre-owned car company, today inaugurated its multi-brand SUPERSTORE in Delhi. Spread across 30,000 sq ft with ample display space for more than 100 cars, the Mahindra First Choice Wheels SUPERSTORE is located at Nangloi Main Rohtak Road, opposite Surajmal Stadium & Metro Pillar No. 344.
The new SUPERSTORE was inaugurated by Mr. Rajeev Dubey, President (Group HR & After-Market) and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
“We are delighted to open our new multi-brand SUPERSTORE in Delhi where we already have 16 outlets. With a market size of about 20,000 cars per month, Delhi is the ideal choice for our first SUPERSTORE in North India.
The store will display a wide range of cars across segments and will ensure a superlative customer experience. It will offer an array of services under one roof, including purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation in a comfortable ambience.
This is the ninth Mahindra First Choice Wheels SUPERSTORE in India, a clear validation of the success of this format,” said Mr. Dubey.
The SUPERSTORE format offers a new and refreshing sales experience for customers with its innovative and customer-centric approach. The outlet will display a wide range of vehicles, right from the entry level to higher-end premium and luxury cars. The very first Mahindra First Choice Wheels SUPERSTORE was inaugurated in Mumbai in August 2007 and the company presently has a chain of eight such SUPERSTORES across India, with a few more to be launched by March.
The size of the Indian pre-owned car market is estimated to be about 2.2 million vehicles per year, at a value of approximately Rs. 25,000 crore. This market is growing at the rate of approximately 20 per cent annually, indicating great potential for organised players such as Mahindra First Choice Wheels.
The Mahindra FirstChoice value proposition Mahindra FirstChoice Wheels is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 134 outlets in 82 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.
Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.
In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.
Mahindra FirstChoice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers.
Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra FirstChoice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars.
Mahindra FirstChoice also has a website – www.mahindrafirstchoice.com – which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, finance and insurance, industrial equipment, logistics, real estate, retail, steel, and two wheelers.
A US $7.1 billion multinational group based in Mumbai, India, Mahindra employs more than 112,000 people in over 79 countries. In 2010, Mahindra was named among the Forbes Asian Fab 50 and the Credit Suisse Great Brands of Tomorrow. Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India,- 2010, created by the Carbon Disclosure Project (CDP).