Mahindra First Choice inaugurâtes two new SuperStores in Hyderabad and launches first 2S showroom in India
August 16, 2010, Hyderabad: Mahindra First Choice Wheels, India’s leading multi-brand pre-owned car company, today expanded its Southern footprint with the launch of two new SuperStores in Hyderabad. The company also inaugurated the very first 2S showroom in India. All three outlets were inaugurated by Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
“We are delighted to add two new SuperStores to our existing network in Hyderabad. SR Wheels and Mint Motors are noted names in the automobile industry in Andhra Pradesh and will help expand our business in the region.As the leaders in the pre-owned car business in India, we are constantly endeavouring to provide our customers with new services which will provide them with greater value and convenience. Naidu Motors is a 2S showroom which implies that it will function as a one stop shop for all those who not only wish to buy or sell a car but also want to get their vehicles serviced / repaired. This is part of our strategy to leverage synergies between our three divisions - Sales, Service and Spares - which will create a robust eco-system for the pre-owned car market,” said Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
“Our SuperStore, including the parking area, is spread over 18,000 sq-ft and will display a wide variety of cars, catering to a range of budgets. Services offered at SR Wheels will include purchase and sale of pre-owned cars, car finance and insurance, a commitment card which will cover both 24X7 roadside assistance across the country, as well as a conditional warranty on pre-owned cars, accessories and RTO transfer.” said Mr. Rajkumar T., SR Wheels.
“We are delighted to partner with Mahindra FirstChoice and provide customers in and around Hyderabad with a wide variety of options through our superstore. The SuperStore format has found favour with consumers in several cities across India, including Mumbai and Pune and we aim to replicate this success in Hyderabad,” said Mr. Veera Reddy, Mint Motors.
Naidu Cars, which is located at ECIL X Road, is the company’s first 2S showroom. As per this concept, a Mahindra First Choice Services outlet is integrated with a Mahindra First Choice Wheels outlet. This will enable First Choice customers to opt for sales, service and repairs under one roof.
“We are extremely proud of the fact that Naidu Cars is Mahindra First Choice’s very first 2S showroom in India. Our outlet is spread across 35000 sq. ft and boasts of a shop floor consisting of 15 bays for mechanical work and 10 bays in the body shop section, with the capacity to service 1000 vehicles per month,” said Mr. Ajay Naidu, Naidu Cars.
The pre-owned car market in Hyderabad is growing at a rapid rate with sales of approx. 3,000 cars a month. Mahindra FirstChoice Wheels aims to sell approx. 1,000 cars in Hyderabad this year.
The Mahindra FirstChoice value proposition
Mahindra FirstChoice is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 125 outlets in 80 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.
Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.
In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.
Mahindra FirstChoice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars. The warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers.
Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra FirstChoice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars.
Mahindra FirstChoice also has a website – www.mahindrafirstchoice.com – which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.
Mahindra First Choice Services Limited (MFCSL) is a 100% subsidiary of Mahindra and Mahindra. MFCSL is a chain of Multibrand car workshops with presence in key cities. Our vision is to create a unique world class car service experience by offering the best care for your car, value for your money and time.
The network of MFCSL workshops is undergoing a major expansion through both company owned and franchisee operated models. In the next four years, MFCSL is targeting to set up 450 workshops across the country.
About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.