January 20, 2010, Kochi : Mahindra FirstChoice Wheels Ltd., India’s largest multi-brand pre-owned car company, today inaugurated its first SuperStore in the city. Focuz Car Mart is spread across an area of 5,000 sq. ft. with parking space of 13,000 sq. ft., and is located near Edapally Junction. It was inaugurated by Mr. Shubhabrata Saha, CEO, Mahindra First Choice Wheels Limited and Mr. Tony Raphel, Director and CEO, Focuz Car Mart.
"Encouraged by the overwhelming response to the SuperStore in Thiruvananthapuram – our first in Kerala – setting up the next in Kochi was a natural progression. Focuz Car Mart’s expertise and local know-how of the region, coupled with our value proposition of trust, transparency and wide choice will ensure that Mahindra FirstChoice is well poised to tap the vast potential of the pre-owned car market in Kerala. Our winning customer proposition coupled with an aggressive national expansion plan will help us reach our sales target of one lakh cars by 2015,” said Mr. Shubhabrata Saha, CEO, Mahindra First Choice Wheels Limited
"We are delighted to extend our relationship with Mahindra, which is one of India’s most respected auto brands. Kochi presents large potential as a pre-owned car market and Mahindra FirstChoice will certainly go a long way in catering to this demand. The SuperStore will display several brands of pre-owned cars and function as a one-stop shop for all those wishing to either buy or sell a car. Customers can thus, avail of an array of services under one roof. These include purchase and sale of pre-owned cars, car finance and insurance, fitment of car accessories and assistance with paperwork and documentation,” said Mr. Tony Raphel, Director and CEO, Focuz Car Mart.
Mahindra FirstChoice is the country’s preferred pre-owned car mart and is India’s only organized multi-brand player, with 118 outlets in 74 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.
Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.
In short, buying a pre-owned car from Mahindra FirstChoice offers several advantages, including quality assurance, safety and a hassle-free driving experience.
Innovation has always been the hallmark of Mahindra FirstChoice which was the first to introduce warranty on cars which has now become a benchmark for other pre-owned car players.
Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra FirstChoice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars.
Mahindra FirstChoice also has a website - www.mahindrafirstchoice.com - which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.
Focuz Car Mart is part of the Focuz Group, one of the well-known Corporate Houses of Kerala. The Focuz Group has been in existence for 32 years. Under the leadership of Mr. P.T. Jose, it has seen tremendous growth and today, has interests in the fields of Automobile retailing, spares, service and Information Technology,.
About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.
Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008 - 09.
Kochi launch - Malayala Manorama - 21.01.2010
Kochi launch - Janayugam - 21.01.2010
Kochi launch - Mathrubhumi - 21.01.2010
Kochi launch - Siraj - 21.01.2010